Did you know that animals are innovative individuals? Capable of inventing new ways of doing things? And to spread their inventions, these leaders can count on copycats. In fact, imitating parents and friends is the basis of learning in many animal species. Copying saves time and can even save lives. Learning from others is beneficial for escaping predators, finding food and creating useful alliances. Sometimes, a new behavior appears in a particular region or group. We are talking about culture, where animal communities have a culture of their own that can be as human human ones. How does culture emerge? How do ideas spread? These are the questions that scientists are finally beginning to answer. Animal societies are emerging as a reflection of human ones.