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PBS Idea Channel

PBS Idea Channel - Season 1 Episode 45 Do Knock-Offs Prove the Value of a Brand?

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8.00/10 by 1 users

Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes".

  • Title: PBS Idea Channel
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  • Runtime: 48 minutes
  • IMDb: 8.00 / 10 by 1 users
  • Popularity: 3.944
  • First Air Date: Mar 14, 2012
  • Last Air date: Sep 25, 2013
  • Season: 2 Season
  • Episode: 69 Episode
  • Language: English
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