In the early 20th century United States, big melodramatic productions were on Broadway, and everywhere across the country. Which inevitably led to an Avant-Garde backlash. An interesting part of the backlash was Little Theater, a movement that embraced smaller, more emotional, and less profitable forms of drama. One of Little Theater's most notable practitioners, Eugene O'Neill changed the theatrical landscape with groundbreaking plays like The Iceman Cometh and Long Day's Journey into Night.